This is the 2nd Installment of my series on Connective Communication^© as how it relates to the way patients and dentists perceive their 'fields of disinterest'...

First, A Quick Previous Portion Review...

Dentistry Reductionism Source Discovery:

Words & Questions Above: Who do these words and statements relate to:

• = The Public & Patients Value Perspective of Dentistry
• = Most Dentists View of/Approach to Marketing

Hmmm… Notice the similarity?

Whoa...! Correlation may just Equal Causation!

Theorem = Patients prioritize the value of dentistry as dentists do the value of communicating the priority to patients.

The following dental marketing blog/article is formatted & written in a style that may challenge readers who are partial to concise and self contained concepts.

Why?

The point I am making requires a discerning rethinking of communication in reference to dentistry. Unpacking the dental care prioritization riddle is NOT found in ‘Secret’ Dental Marketing Reports!

And, why would anyone hide a solution from dentists, which would help improve dental health in their community?

A THREE Dimensional System

– Freed From Generic, Founded on Value, Focused On Success

• Reliable, Credible Consistency
• Four Influential Communication Bedrocks: 
• Exceptional Budgeting: Flexible, Scalable & Accountable

Connective Communication©

CLIENT CASE STUDY

1. Relationship began August 2008 with New Logo and Website development.
2. Elements scaled up and phased in at client pace with goals in place.
3. Complete 'Connective' approach achieved June 2009.
4. Improving Results Recorded by February 2009!
5. Average 33+ New Patients Per Month Since at least September 2009.
6. 22+ Months Straight Growth 10%+
7. Starting Mid 2009 - Overthrowing the Downturn!
8. Alone in the Pack - of 500 dentist 'group' – Only dentist with upward sales!
9. June 2010 Best June EVER!
10. ALSO, His BEST MONTH EVER!

The following dental marketing commentary is a repost of a blog written a few years back. Some of it has been updated to fit the current environment.

RANT REDUX PART DEUX Covers… 

• Your Image After Discounts & FREE STUFF!
• Dumbed Down Dental Design & Message Value
• Where Are The High Value Dental Consumers?
• Selling The New Smile Line or Continue Servicing Used Smiles?
• Conclusion: Value-Added Dental Marketing

Connective Communication

A Primer By Dick Chwalek, NicheDental.com

The concept of Connective Communication^© incorporates these elements: improvers, gatherers and creators. The communication structure is visualized with these elements: a Pie Chart, three color slices and the π symbol  – image below.

This formula takes into account both simplicity and complexity in defining a path towards communication and marketing ongoing success, internally and publicly.

Doing some kind of consistent marketing is vital, but what and why? In an economy like this, consumers need to quickly know why your expertise is valuable and be reminded regularly.

First, Determine What Your Dental Brand Is.

To many people and dentists, branding sounds like pure marketing hooey. Sadly, it often is in dentistry advertising. Not because there is no value in branding, but because few dentists develop their brand adequately, using rationale data and appropriate examination of their business goals.

> Why Do Consumers Put It Off?

They really need a smile makeover, but don't want one. They want one, but can't afford it now. They come in excited about their smile dream, and leave bewildered about the dental fees. How can denitsts get more ready-to-accept-treatment smile makeover clients?

The dentist has done everything the way the experts say but it's not paying off. The dentist is presenting all the smile possibilities, offering payment plans, and doing advanced cosmetic dentistry CE. These dentists have all the cool dental technology, the high-end new dental practice, and the best dental team. They have a great dental logo and a darn  good dental web site!

Yet these dentists only average about one smile makeover case a month, less than seven units. Perhaps, they do a bit more but it's still not fulfilling. So why is all this *#@#$@! (or stuff) not creating the type of clients these highly trained dentists want?

In the April Newsletter...

NicheDental.com Debut!

You’re here. The New Niche for dentistry communication strategies. NicheDental.com is positioned to present dentistry in a way that improves the flow of patients to your practice.

Read Niche Dental Newsletter

Featured Topics

• Dental Website Marketing: Yahoo Communication Reality
• Dentist Video Presentation – Dental Specialty Group
• February Dental Seminar & Workshop
• Featured Dental Consultants Unlimited Article:
  • Dentists Planning For Financial Independence

There are various concepts for promoting your dental website or practice. Some are very exciting and high-tech. Some work well; others fail to live up to the hype. The overall concept missed by many is the most vital element: communication. Yahoo realizes this. That is why they “communicate” rather than merely follow the hottest technology.