Dick Chwalek has been involved in dental marketing since 1996, with his company Niche Agency and in the past with another national firm. He has consulted with, and offered his brand expertise to, over 150 dental practices across the country:
Crafting dental marketing plans, media plans and internal communication strategies
Writing dental (ads) advertisements, brochures, postcards, websites and press releases
Guiding creation of dental logos, dental brochures, dental web sites and postcard
Developing dentist PR (Public Relations) campaigns, Internet strategies and individualized direct mail programs
He offers personalized management of your brand that can create strategic, long-term value for you.
Click Play to listen to Dick talk about Niche Agency and his marketing philosophy.
Dick has been selected to be on the Editorial Advisory Board of Dental Practice Management. Click for more on DPM and Dick's involvement.
He has attended AACD cosmetic dentistry conventions, dental study clubs, clinical dentistry presentations and dental practice management seminars. Dick reads voraciously about dental techniques, dental issues and technology.
He has also worked with two nationally focused dental laboratories, and nationally known dentists including Dr. Tom Orent of Framingham MA, and Dr. Ronald Jackson of Middleburg, VA. He's not a dentist, but he does know what your restorative and cosmetic dentistry clients want!
Many advanced dental practices and experienced dentists have utilized his skills, helping them create great connections with their local media and bring in comprehensive, advanced dentistry focused clients. He also has experience marketing neuromuscular dentistry.
To read LVI Instructor (neuromuscular dentistry and reconstructive dentistry), Dr. Kent White's recommendation letter, click here.
With Dick's help, you can implement appropriate, consistent, and complete marketing strategies. He and the Niche Agency team of award winning designers, will help you attract patients who have expectations for the higher level services you offer. Expect image defining dental logos, dental Public Relations (PR), dental web sites and all types of dental advertising products. These are efficiently custom fit to your dental practice persona.
Dick has worked with clients in various consumer and professional services. His eight years in radio, four-year "apprenticeship" in stand-up comedy and degree in speech communication have given him a well-rounded appreciation and understanding of the power of effective communication.
More recently, he has written extensively on how dentists can develop fee-for-service, high-value clientele and relegate dental insurance issues and cost objections to the background by creating the right image. He has had the pleasure of focusing on the field of advanced dentistry, where beauty and better health are inseparable!
Dick is a father of two and is married to Susan, a school psychologist. He is very active in his church and likes to help out at his children's school when possible. He was born (1962) and grew up in South Bend, Indiana and then moved to Centerville, IA when his father took a job with Union Carbide. He has lived throughout the Midwest (Missouri, Nebraska, Minnesota, South Dakota).
He roots for the MN Vikings and The Fighting Irish of Notre Dame. When not working, his kids take up most of his time. His favorite quote, changed a little for his use: "Only two people in the whole world can call me Dad, so I hope my kids will always call me Dad."
According to Dick, "I try to bring a refreshing dose of reality to my relationship with clients. I find these techniques -- listening, asking questions, asking follow-up questions and researching -- are what help my clients for the long-term. My business strategy goal is a lot like the dental clients I work with: cultivate a clientele who see the value of well thought out and planned solutions."
Where his passion for dental health marketing and advanced dentistry comes from:
"My Dad, formerly the chief engineer at Bendix Corp. in South Bend guided the development of the first fully integrated power steering system now used in the Land Rover. Var-a-matic Power Steering (Var-a-matic Power Steering as described by Dick Chwalek in the August 1964 issue of Popular Mechanics: 'How it feels to drive tomorrow's car'. He worked directly with the inventor of this power steering: Arthur E. Bishop.) His attention to detail, creativity and artistic skills are very similar to the dental clients I work with. He used the internationally respected Kepner-Tregoe system to develop high-quality solutions to major engineering issues. I use the basic tenets of the K-T method to develop the right solutions for my dental clients without the confusion that occurs in the traditional trial and error method." Kepner-Tregoe
"My Mom, a nurse for 40 years, had a big influence on what type of client I work with. She was always focused on getting the best when it came to our family's health. We drove over a hundred miles to see an optometrist when 25 were less than 50 miles away. She made sure I got braces (you could put a hoe handle between my teeth) when we had few discretionary funds during my Dad's career transition."
Niche Agency's promise to you: achieve excellence by understanding you and your target audience, and effectively bringing each to the other. If you would like to discuss a new or enhanced direction for your practice, please contact us.
Dick Chwalek – Niche Agency Director
Dick is a father of two and is married to Susan, a school psychologist. He is very active in his church and likes to help out at his children's school when possible. He was born (1962) and grew up in South Bend, Indiana and then moved to Centerville, IA when his father took a job with Union Carbide. He has lived throughout the Midwest (Missouri, Nebraska, Minnesota, South Dakota).