Dental Practice PR and Consulting
• What is most important: internal or external marketing, PR or branding?
• What can I do to stand out if everyone else has a Dental Website and Logo?
• Is a Yellow Pages campaign better than a Newspaper or Magazine campaign?
• How can my practice attract more cosmetic and/or restorative patients?
• Should I be the Dental Spa, Sedation or Cosmetic Dentist, or the Neuromuscular Dentistry Expert?
• Is Search Engine Optimization better than Google Advertising?
And you might have questions about your team, services mix, building, referrals, or....
Dental Marketing Consulting
The complexities of managing through the clinical changes in dentistry are compounded by the shifts in new patient creation. How do I attract new patients in this hyper-mobile society?
Plus many more dental services require out-of-pocket fees and often those who need or want restorative or cosmetic dentistry have no insurance at all. How will I make my extra training pay off?
Because of these and many other reasons strong referrals and external dental marketing has become more relevant. Niche Agency dental consulting services provide the platform for achieving your patient acquisition and retention goals.
Niche Agency dental consulting and Public Relations services are exclusive and comprehensive; expect a high level of assistance.
Public Relations
Media and high profile community opinion leaders need and want to know about your services. Why? They don't like to be left in the dark. Since they don't schedule appointments regularly to find out what is missing in their understanding of advanced dentistry, you need to make them aware in their daily life.
Of course, roadblocks to "get their ear" do exist. For media outlets, there is only a certain amount of time in the day to develop stories that are "worthy" to be covered. Television newscasts are even more time restrictive. Opinion leaders have many issues to consider. Therefore, you need to find a way to breakthrough the onslaught of issues they deal with each day. Developing a "Public Awareness" campaign with many facets is crucial to gaining the leadership status you desire.
Using Niche Agency dental marketing & advertising strategies, which include keeping your referral agents informed and making the media conscious of your efforts and advancements, can transform you from a neighborhood dentist to an advanced dental expert. Dental Public Relations works best when it is approached like any other type of advertising: regular, effective and pertinent-to-the-consumer communication.
Other Dental Marketing Services
Dental Logo Design - Dental Logos
Dental Practice Communication Materials
(Dental business cards, letterhead, appointment cards, etc.)
Dental Website design and development
Dental Brochures
Dental Postcards and Dental Website Postcards
Restorative and Cosmetic Dentistry Presentation Folders
Dental Website referral cards
Dental Advertisements & Advertising
(Concept development, design, and copywriting)
Dental Marketing Plans, Media Planning, and Media Placement
Dental Website Hosting (99 Email addresses, Webmail, and much more)
Dental Website Management (Update photos & text, add pages, etc.)
Search Engine Advertising - Google, Overture, etc.
Search Engine Optimization - a.k.a. SEO
Dental Website Copywriting
Dental Internet Marketing
For more on Dick Chwalek's dental marketing expertise, read his articles. The article topics include choosing the best dental logo design firm, getting better dental referrals, getting larger smile makeover cases, and standing out in the dental marketing crowd.
While not a dentist, Dick is well versed in many of the latest dental techniques and dental technologies. Recently, he wrote an advertorial for Dr. Kent White of Chattanooga on Neuromuscular Dentistry.
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